Hoopla® 2022 Back to School - ALDI Australia

The Hoopla® private label has recently positioned ALDI as one of Australia’s prominent “Back to School” retailers. I worked hand in hand with our GM of product development and company owner to develop the line. My role was chief designer charged with illustrating our three core designs for the year and expanding the art cohesively across the various formats, in addition to the packaging brand design.